| 危机传播中新闻媒介形象的多重构建 |
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| 引用本文： | 张建,牟熊璨.危机传播中新闻媒介形象的多重构建[J].重庆邮电学院学报(社会科学版),2010(1):75-78. |
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| 作者姓名： | 张建 牟熊璨 |
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| 作者单位： | 重庆邮电大学网络社会发展问题研究中心; |
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| 基金项目： | 重庆市教委人文社会科学基金资助项目:和谐社会构建中的媒介生态环境建设研究(09SKF13) |
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| 摘 要： | 当今社会，各种各样的传播媒介充斥着我们的日常生活，各种各样的信息涌入大众的视野，传媒业面临着越来越大的压力和挑战。在突发事件引发的危机传播中，新闻传媒应如何进行正确的舆论引导，如何把握自身的媒介话语权，面对突发事件如何进行危机传播，是新闻媒介不得不面对的现实问题。
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| 关 键 词： | 危机传播 新闻媒介 媒介形象 形象构建 |
The Multiple Construction for the Image of News Media in Crisis Diffusion |
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| ZHANG Jian,MU Xiong-can.The Multiple Construction for the Image of News Media in Crisis Diffusion[J].Journal of Chongqing University of Posts and Telecommunications(Social Science Edition),2010(1):75-78. |
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| Authors: | ZHANG Jian MU Xiong-can |
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| Institution: | Research Center of Network Social Development Issue;Chongqing University of Posts and Telecommunications;Chongqing 400065;China |
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| Abstract: | Nowadays,our daily life is filled with various media.Much information is pouring into the masses' filed of vision,and the media industry is faced with more and more tremendous pressure and challenge.In the crisis diffusion caused by emergency,how the news media guide the public opinions correctly,how they grasp their own media discourse power,and how they promulgate the crisis when facing with emergency are the problems the news media must face. |
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| Keywords: | crisis diffusion news media media image image construction |
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