| 论综合性医学期刊的品牌建设 |
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| 引用本文： | 刘柳.论综合性医学期刊的品牌建设[J].武汉科技大学学报(社会科学版),2006,8(5):24-25,35. |
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| 作者姓名： | 刘柳 |
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| 作者单位： | 华中科技大学学报(医学版)编辑部,湖北,武汉,430030 |
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| 摘 要： | 综合性医学期刊若要在激烈的市场竞争中立于不败之地,必须走创建品牌之路。综合性医学期刊的品牌营建具体应从三个方面进行,即追求个性化策划;坚持“人才立刊”的原则;扩大期刊发行。
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| 关 键 词： | 综合性医学期刊 品牌建设 个性化策划 人才立刊 扩大发行量 |
| 文章编号： | 1009-3699(2006)05-0024-02 |
| 修稿时间： | 2006年6月16日 |
Brand-building of Comprehensive Medical Periodicals |
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| LIU liu.Brand-building of Comprehensive Medical Periodicals[J].Journal of Wuhan University of Science and Technology(Social Science Edition),2006,8(5):24-25,35. |
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| Authors: | LIU liu |
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| Abstract: | To secure victories in the competitive market,comprehensive medical periodicals need to have its own brand.It is suggested in the paper that the brand-building of comprehensive medical periodicals should proceed from three aspects: unique planning,talents exploitation,and promotion of periodical circulation. |
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| Keywords: | comprehensive medical periodical brand-building unique planning "talents first" principle promotion of circulation |
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