| 期刊分众化与加强读者意识 |
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| 引用本文： | 陈敏华. 期刊分众化与加强读者意识[J]. 云梦学刊, 2009, 30(6): 31-33 |
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| 作者姓名： | 陈敏华 |
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| 作者单位： | 《湖南教育》编辑部,湖南长沙410008 |
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| 摘 要： | 期刊分众化是市场细分和读者选择的结果．分众化期刊要想在市场中立稳足跟，就必须强化自己的读者意识。增强为读者服务的意识，强化向读者学习的意识，加强对读者的引导意识，提高刊物的个性化意识，是分众化期刊必须面对的课题。
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| 关 键 词： | 期刊 分众化 读者意识 个性 |
HOW JOURNAL DIVISION MULTITUDE TO STRENGTHEN THE CONSCIOUSNESS OF READERS |
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| CHEN Min-hua. HOW JOURNAL DIVISION MULTITUDE TO STRENGTHEN THE CONSCIOUSNESS OF READERS[J]. Journal of Yunmeng, 2009, 30(6): 31-33 |
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| Authors: | CHEN Min-hua |
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| Affiliation: | CHEN Min-hua (Hunan Educational Editorial Office, Changsha, 410008) |
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| Abstract: | Journal Division Multitude is the choice of market segmentation and the results of the readers. It is necessary to strengthen the awareness of their readers for stability in the market. To enhance the consciousness of service for readers, to intensify the sense of learning to readers, to strengthen the guidance of reader＇s awareness, and to heighten the awareness of individual publications is an issue for Journal Division Multitude to face all points. |
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| Keywords: | journal division multitude reader consciousness individual |
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