| 美学视角下的标牌语翻译 |
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| 引用本文： | 唐小田,唐艳芳. 美学视角下的标牌语翻译[J]. 吉首大学学报(社会科学版), 2005, 26(2): 153-156 |
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| 作者姓名： | 唐小田 唐艳芳 |
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| 作者单位： | 吉首大学,外国语学院,湖南,张家界,427000;浙江师范大学,外国语学院,浙江,金华,321004 |
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| 摘 要： | 从美学角度分析标牌语的语体特征，提出标牌语翻译的美学原则与策略，即忠实美、等效美和创造美，并结合实例，指出了标牌语的英汉互译的新视角。
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| 关 键 词： | 标牌语 语体特征 审美视角 翻译原则 |
| 文章编号： | 1007-4074(2005)02-0153-04 |
| 修稿时间： | 2005-01-22 |
Translation of Slogans and Public Signs:An Aesthetical Perspective |
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| Tang Xiao-tian,TANG Yan-Fang. Translation of Slogans and Public Signs:An Aesthetical Perspective[J]. Journal of Jishou University(Social Science), 2005, 26(2): 153-156 |
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| Authors: | Tang Xiao-tian TANG Yan-Fang |
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| Affiliation: | (1.College of Foreign Languages,Jishou University,Zhangjiajie 427000,China;2.College of Foreign Languages,Zhejiang Normal University,Jinhua 321004,China) |
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| Abstract: | Probing into the stylistic features of slogans and public signs,this thesis formulates the principles and strategies concerning their translation from an aesthetical point of view,namely,the beauty in faithfulness,equivalence and creativity.Backed with successful examples of translation,it provides a new perspective of research for the translation of slogans and public signs. |
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| Keywords: | Slogans and Public Signs Stylistic Features Aesthetical Perspective Translation Principles |
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