融媒体时代下医学院校官方微信公众号建设探析——以福建医科大学为例

探讨福建医科大学官方微信公众号在建设中遵循媒体规律、搭建服务功能、引领思想政治教育、传播校园文化的成效,分析其文章阅读量、传播指数WCI、推送位置和传播效果,结果表明,可基于新闻价值与信息性质准确传递思想内涵,以全程、全息、全员和全效为官微发展创新赋能,推进医学人文精神传播,构建思想政治教育融媒体的官微模式。

Analysis on the Construction of Official WeChat Public Account of Medical Colleges in the Era of Financial Media --Taking Fujian Medical University as an example

The official Wechat account of medical universities is the main position for the school to lead ideological and political education, spread campus culture and provide medical scientific information.Taking the "Official WeChat Account of Fujian Medical University" as an example. By building a main ideological and public opinion position, following the laws of the media, building service functions, and accurately and efficiently disseminating the characteristic value of medicine..Through the statistical analysis of the reading volume, communication index WCI, push location and communication effect of his articles, it is shown that the ideological connotation can be accurately transmitted based on the news value and the nature of information, the concept of "four full-media" empowers the development and innovation of official micro-media, the "emotional resonance" promotes the spread of medical humanistic spirit, and the "healthy China Strategy" creates the official micro-features of medical colleges and universities.