| 基于SWOT分析的六安市修学教育旅游开发研究 |
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| 引用本文： | 龙花,杨本俊.基于SWOT分析的六安市修学教育旅游开发研究[J].淮海工学院学报(社会科学版),2013(13):85-88. |
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| 作者姓名： | 龙花 杨本俊 |
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| 作者单位： | 1. 皖西学院思想政治理论课教学部,安徽 六安,237012
2. 皖西学院资源环境与旅游管理学院,安徽 六安,237012 |
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| 基金项目： | 皖西学院哲学社会科学基金项目 |
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| 摘 要： | 修学旅游既是旅游业纵深发展的方向之一，也是教育实践活动的开展形式之一。根据六安市旅游资源的特点，运用SWOT分析法，分析六安市修学旅游资源的内外部条件，确定其核心竞争力，增加旅游资源的教育利用价值，开拓皖西大别山特色旅游。
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| 关 键 词： | 修学旅游 SWOT分析 教育实践 六安市 |
Development of Learning-oriented Tourism in Lu’an City Based on SWOT Analysis |
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| LONG Hua
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YANG Benjun.Development of Learning-oriented Tourism in Lu’an City Based on SWOT Analysis[J].Journal of Huaihai Institute of Technology,2013(13):85-88. |
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| Authors: | LONG Hua YANG Benjun |
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| Institution: | (a. Dept. of Ideological Education; b. School of Resource Environment Tourism Management, West Anhui University, Lu＇an 237012, China) |
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| Abstract: | Learning-oriented tourism （LOT） is a new direction for the development of tourism, and it is also one of the forms of educational activities. According to the characteristics of tourist resources in Lu＇an, Anhui Province, this paper employs the SWOT analysis method to identify the interior and exterior conditions for LOT development in Lu＇an. It attempts to identify its core competitiveness, further enhance its development of tourist resources for educational purpose, and form its own characteristics of tourism development in the Dabieshan mountainous areas. |
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| Keywords: | learning-oriented tourism SWOT analysis educational practice Lu’an |
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