| 竞价排名的广告属性与法律调整 |
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| 引用本文： | 谈旭. 竞价排名的广告属性与法律调整[J]. 齐齐哈尔大学学报(哲学社会科学版), 2011, 0(4): 84-87 |
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| 作者姓名： | 谈旭 |
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| 作者单位： | 中南民族大学法学院,湖北武汉,430074 |
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| 摘 要： | 竞价排名作为一种新生事物,在其自然演进的过程中,出现了诸多问题期待法律予以回应。但是,在此领域出现了法律的真空地带,存在很多制度缺失。本文从竞价排名的法律性质谈起,分析了竞价排名实质是一种自然算法与人工干预的组合,对于人工干预部分是法律规制之重点所在。结合现实中竞价排名的乱象以及现实困境,通过将其定位为商业广告,以及借鉴美国相关制度设计,来完善我国竞价排名市场的有效法律调整。
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| 关 键 词： | 竞价排名 制度缺欠 法律调整 商业广告 |
The Advertising Properties and Legal Adjustment of Bidding Rank |
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| TAN Xu. The Advertising Properties and Legal Adjustment of Bidding Rank[J]. Journal of Qiqihar University (Philosophy & Social Science Edition), 2011, 0(4): 84-87 |
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| Authors: | TAN Xu |
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| Affiliation: | TAN Xu(School of Law,South-Central University for Nationalities,Wuhan 430074,China) |
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| Abstract: | Bidding rank, as a newborn thing, has confronted with many problems in its natural process of evolution. These problems are all urgently expecting the legal system to respond to. While due to the institutional deficiency ,there is a legal vacuum in this f |
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| Keywords: | Bidding Rank Institutional Deficiency Legal Adjustment Commercial Advertisement |
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