| 高校后勤企业拓展市场的战略思考 |
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| 引用本文： | 张志业,宜建军,闫军. 高校后勤企业拓展市场的战略思考[J]. 河北科技大学学报(社会科学版), 2010, 10(2): 100-103. DOI: 10.3969/j.issn.1671-1653.2010.02.019 |
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| 作者姓名： | 张志业 宜建军 闫军 |
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| 作者单位： | 河北科技大学总务处,河北石家庄,050018;河北科技大学图书馆,河北石家庄,050018;河北科技大学实业开发总公司,河北石家庄,050018 |
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| 摘 要： | 高校后勤企业要借助学校的支持,抓住有利时机,敢于突破,在稳定校内基本市场、开发校内辅助市场、争取校外托管市场、积极参与社会市场等四个市场层面上循序渐进,不断扩展自己的生存空间,增强企业实力,从而最终实现后勤企业与高校之间的互利双赢。
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| 关 键 词： | 高校后勤企业 拓展市场 市场战略 效益 共赢 |
Strategic Thinking of Expanding Markets of University Logistic Enterprises |
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| ZHANG Zhi-ye,YI Jian-jun,YAN Jun. Strategic Thinking of Expanding Markets of University Logistic Enterprises[J]. Journal of Hebei University of Science and Technology, 2010, 10(2): 100-103. DOI: 10.3969/j.issn.1671-1653.2010.02.019 |
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| Authors: | ZHANG Zhi-ye YI Jian-jun YAN Jun |
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| Affiliation: | 1.Office of General Services,Hebei University of Science and Technology,Shijiazhuang 050018,China;2.Library of Hebei University of Science and Technology,Shijiazhuang 050018,China;3.Industrial Development Corporation,Hebei University of Science and Technology,Shijiazhuang 050018,China) |
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| Abstract: | With the help of the university,the university logistic enterprises grasp the favorable opportunity to get breakthrough.By stabilizing campus＇ primary market,opening up campus＇ auxiliary market,competing for a campus＇ trusteeship market and participating in social market,university cogistic enterprise expand living space,strengthen company strength,and finally realize win-win between university logistic enterprises and universities. |
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| Keywords: | university logistic enterprises expanding markets marketing strategy profits win-win |
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