地中海区域邮轮港口发展研究

地中海区域具有发展邮轮旅游业的多重优势。区域内的众多港口为吸引邮轮公司，获取更大发展而激烈竞争。然而调研的案例表明，这些港口并未因激烈竞争而几败俱伤，反而形成你追我赶、共同发展的良好局面，地中海区域的邮轮旅游业也由此得到持续提升。进入大众旅游时代的中国，邮轮旅游作为一种新的旅游形式正被中国旅游者接受。中国港口所在地政府若能借鉴地中海区域邮轮港口群的经验，类似地中海区域邮轮港口群良性发展的局面也可在中国沿海出现。

A Research on the Development of Cruise Ports in the Mediterranean

Mediterranean has multiple advantages for the development of cruise tourism.In order to obtain better development,many ports have attracted more than 20 cruise companies,which has created the fierce competition there.However,it is suggested from the research cases,these ports have not suffered from one another due to the intense competition.On the contrary,the flourish of mutual promotion and common development has been built up.Accordingly,cruise tourism industry has been improved continuously in the Mediterranean.Currently,China has been transferring into the era of mass tourism.Cruise tourism,as a new form of tourism,has been accepted by the increasing number of Chinese tourists.It is expected that the benign development as the port groups in the Mediterranean is likely to appear in China＇s coastal regions if the local governments with ports can scientifically draw experience from port groups in Mediterranean region.