The effect of newspaper feature articles on referrals to a child guidance clinic 1

This study investigates the key factors influencing turnover intentions of social workers, adopting a comparative approach within the two patterns. Based on planned behaviors theory, the personal attitudes, subjective norms, and perceived competences of social workers were measured to predict organizational and occupational turnover intention, with controlling variables being demographic factors, work-related factors, and professional perception. It was found that social workers from Guangzhou (as “autonomous-embedded” patterns) expressed stronger intention to leave their current organizations than did their counterparts in Beijing (as “dependent-embedded” patterns), and their attitudes played a salient role in the prediction of organizational or occupational turnover intention. However, personal attitude was not a determinant of either organizational or occupational turnover intention in Beijing. This research sheds light on the importance of subjective norms in dependent-embedded patterns, points out the dominant role of personal belief in autonomous-embedded patterns, and highlights the key role of job satisfaction in the turnover process.