Metamorphosis: From ‘Nice Girls’ to ‘Nice Bitches’: Resisting Patriarchal Articulations of Professional Identity

This article explores the random strategies women adopt in resisting patriarchal articulations of their professional identity and the kind of organizational discourses women’s resistance brings about. The focus is on describing the context, dynamics of contradictory tensions and ambivalence inherent in situations of resisting. The article draws upon the authors’ own experiences in academia. In addition to participatory observation, the authors are using themselves as research instruments that enable them to highlight the emotions and ambivalent dynamics in the construction of gendered identities and power relations in organizations. The study indicates that there are several sets of rules in motion in one and the same social situation, such as the rules of organizational behaviour, rules of friendship and the rules of gender relations in public places. By describing two overtly sexualized discourses that women’s resistance brought about, the article highlights that organizational sexuality does not necessarily differ in kind or in degree from ‘street sexuality’ or sexuality in semi‐public places. The study’s findings argue that it is important to extend research to both informal and semi‐formal organizational gatherings. These liminal spaces are important sites of communicative struggles over organizational meanings and identities.