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The ‘Feminine Advantage’: A Discursive Analysis of the Invisibility of Older Women Workers
Authors:Susan Ainsworth
Abstract:This article discusses the overlap of gender and age identity and its implications in a specific political context — a public inquiry into the problems facing the older unemployed. Using discourse analysis, it examines how ‘older worker’ identity is socially constructed in this setting. At the beginning of the inquiry, fundamentally gendered versions of ‘older worker’ identity were initially constructed, yet by its conclusion, female versions had disappeared. The analysis shows that this ‘invisibility’ of female ‘older worker’ identity is the outcome of a central discursive struggle for recognition of older male workers as a disadvantaged group in the labour market. This ‘disadvantaged’ status is achieved by constructing a companion version of ‘feminine advantage’ in the search for employment. The article discusses the complexity of discursive processes through which this invisibility is accomplished and its implications for those targeted by female and male older worker identity.
Keywords:gender  age  work  identity  discourse
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