| 电子新闻媒介在信息传播中CIA语用理论 |
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| 引用本文： | 熊萍,戴田. 电子新闻媒介在信息传播中CIA语用理论[J]. 湖南科技大学学报(社会科学版), 2003, 0(5) |
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| 作者姓名： | 熊萍 戴田 |
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| 作者单位： | 衡阳师范学院新闻系,衡阳师范学院工会 湖南 衡阳,湖南 衡阳421008 |
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| 摘 要： | 在信息传递中传者、受众、传播内容三要素以及他们之间的关系决定传播效果。作者提出的“CIA”语用理论,是针对广播、电视媒介,主要研究主持人、受众、节目内容三要素的关系,把这三个要素看成三个端点,组成一个三角形,如果拉近边线的距离,缩小三角形的面积,就能明显提高传播效果。
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| 关 键 词： | 边线 面积 效果 |
The "CIA" Pragmatics Theory of Electronic News Intermedium in the Information Delivering |
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| XIONG Ping , DAI Tian. The "CIA" Pragmatics Theory of Electronic News Intermedium in the Information Delivering[J]. journal of hunan university of science&technology, 2003, 0(5) |
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| Authors: | XIONG Ping & DAI Tian |
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| Abstract: | The three elements of Compere,Item,Audience and the relationship in between them determine the ef-ferent effect in the information delivering.The"CIA"pragmatics theory submitted in this paper is to refer to broadcastand TV intermedium,which mostly discuss the relationship of the three elements in between Compere,Audience anditem content.We hypothesize that the three elements are three end points,which can be constituted into a triangle.Ifthe distance of the three sidelines is drawn near,the eara of this triangle will be lessened,thus an ideal promulgatingeffect is sure to be obtained. |
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| Keywords: | sideline area impact |
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