|
|||||
|
|
Customer Behavior Modeling in Revenue Management and Auctions: A Review and New Research Opportunities |
|
| Authors: | Zuo‐Jun Max Shen Xuanming Su |
| Abstract: | Customer behavior modeling has been gaining increasing attention in the operations management community. In this paper we review current models of customer behavior in the revenue management and auction literatures and suggest several future research directions. |
| Keywords: | customer behavior revenue management dynamic pricing auctions |