| 文化资源整合与城市文化品牌建设 |
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| 引用本文： | 熊花. 文化资源整合与城市文化品牌建设[J]. 重庆社会科学, 2014, 0(2): 69-75 |
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| 作者姓名： | 熊花 |
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| 作者单位： | 景德镇陶瓷学院思想政治理论教学科研部,江西景德镇333403 |
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| 基金项目： | 江西省社会科学规划项目“基于文化资源整合的城市文化品牌培育研究”（批准号：13YJ14）;江西省高等学校省级教改项目“大学生创新创业竞赛和陶瓷文化创意人才培养模式的研究”（批准号：JXJC-12-10-12）;景德镇市科学技术局项目“打造景德镇陶瓷文化创意产业集群中的政府职能再造研究”. |
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| 摘 要： | 在相关文献回顾和借鉴各地加强城市文化品牌建设成功案例的基础上,尝试构建一个文化资源整合与城市文化品牌建设关联机制的分析框架。推进城市文化品牌建设,需要把城市经营和文化经营有机结合起来,通过城市定位、文化品牌塑造、城市文化行销等一系列运作流程,充分发挥政府、市场、社会的力量,形成政府、市场、市民三者协同合作、上下联动的态势,从而提升城市文化软实力。
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| 关 键 词： | 文化资源 资源整合 城市文化品牌 |
Integration of Cultural Resources and City Culture Brand Construction |
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| Xiong Hua. Integration of Cultural Resources and City Culture Brand Construction[J]. Chongqing Social Sciences, 2014, 0(2): 69-75 |
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| Authors: | Xiong Hua |
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| Abstract: | Based on the related literature review and by drawing around the successful case of strengthening city culture brand construction, we try to construct an analytical framework that associates the integration of cultural resources and the construction of city euhure brand. To promote the city culture brand construction, we need to organically combine the city management and cultural management. Through the city positioning, culture brand creating, city culture marketing and a series of operation process, we should give full play to the forces of the government, the market and the society, form the up and down linking trend of the government, the market and the citizen three collaboration so as to improve city＇s cultural soft power. |
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| Keywords: | cultural resources resources integration city culture brand |
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