对科技期刊读者价值取向的思考

从读者的阅读需求定势和读者效应的误区入手 ,对科技期刊的价值取向问题进行了比较透彻和理智的分析 ,辨析了在办刊过程中的一些片面认识 ,对所谓的“热点”和“焦点”问题进行了思辨。作者认为 ,作为传播科技知识媒体之一的科技期刊 ,在选择自己的读者价值取向时 ,其着眼点应是坚持办刊宗旨 ,把握整体读者的阅读需求定势 ,走出读者效应的误区 ,从一而终 ,不断调整 ,把刊物与读者的符合度提到最高 ,从而促进科技期刊的发展。

Discussion on readers' value choices for scientific periodicals

Thoroughly and objectively analyses problems on value choices for scientific periodicals on the basis of the need of tendency and mistendency of efficiency from readers, discriminates and analyses partial recognition in the process of keeping operations of periodicals for hot and focused issues. The author deems that scientific periodicals, the media to propaganda knowledge, shall focus on adhering to objectives of keeping operations of periodicals while control the choices of readers' value choices, hold on the tendency of the group of entire readers, and step out of the misentry of readers' efficiency. Steering to one aim and continuous adjustment are required to connect periodicals as well as readers, and to stimulate the development of periodicals.