| Abstract: | Research on adolescents' use of sexual media has been dominated by a variable‐oriented perspective, focusing on incremental effects of media exposure on sexual behavior. The present investigation examines the ways in which adolescents select and organize their television viewing. This study used cluster analysis to identify, validate, and describe distinct profiles of adolescent television use. Eight discrete clusters emerged, each with a unique profile of primetime viewing. To validate the cluster solution, participants' television viewing profiles were compared with their music preferences. The study then examined the sexual content consumed by adolescents in different viewing clusters. Content analysis of the most popular programs revealed that participants in all clusters were watching programs that were high in sexual content alongside programs that were low in sexual content. None of the clusters demonstrated an exclusive preference for sexual content. |
