美国流俗文化研究

流俗是相对于经典所产生的一种世俗文化。其着力于感官享受、以通俗的艺术风格、快捷的流通渠道、另样的审美标准为支点，与传统文化、经典文化和世人习以为常的文化形态截然有别，它是在社会经典夹缝中寻求生存空间，诱发社会媚俗审美意识，在大众媒体传播渠道衍生出的一种文化形态。流俗文化其精神实质和文化内涵与社会倡导的高洁、纯净、伟大的文化品相相对，并一度触及社会达成共知的那些道德底线，它不仅颠覆了经典文化传统，还给社会文明建设带来极大的在害。

Study on the American Prevalent Culture

Opposite to classical culture, the prevalent culture is always related to derogatory sense. It bases on the low ideolog- ical taste, the kitsch art style, the fast distribution channels and special aesthetic standards. It is different from traditional and classical cultures. Also, it is a cultural pattern which was derived from mass media communication channels. It seeks living space in the cracks of social classical culture and induces the aesthetic consciousness of social kitsch. Its spiritual essence and cultural connotations are opposed to the advocated pith of social culture that is pure, noble and great. Further, it has even tou- ched the common moral bottom line of the community. Hence, the prevalent culture not only subverts the traditional classic cul- ture, but also is harmful to the development of the social civilization.