个体行为视角下社区信任对社区养老服务选择意愿的影响研究

文章基于经典态度—行为研究理论构建社区养老服务选择模型,以四川省成都市社区养老服务为例进行实证研究.实证数据结果显示,感知社区形象和感知社区服务质量积极影响公众对社区的信任感,并进一步正向影响公众对社区养老服务选择意愿.社区信任在感知社区形象与社区养老服务选择意愿之间具有部分中介作用,在感知社区服务质量与社区养老服务选择意愿之间具有完全中介作用.本研究结论能为认识社区信任在社区养老服务管理实践中的重要性提供理论指导.

The effect of the community trust on the resident's intention to take part in the community elderly care service: From the individual behavior perspectives

Based on the theory of attitude-behavior relations, this research builds the framework model to make the empirical study by using the community elderly care service sample from Chengdu city, Sichuan province. The empirical data results indicate that the community trust is positively and significantly affected by two factors, the perceived community image and the perceived community service quality, and the community trust further promotes the resident''s intention to take part in the community elderly care service. Moreover, the community trust partly mediates the relationship from the perceived community image to the community trust, and fully mediates the relationship from the perceived community service quality to the community trust. Therefore, the empirical results of this research can provide some guidance for understanding the importance of community trust in the community elderly care service management practices.