| 农产品终端营销策略的交叉概率分析 |
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| 引用本文： | 方亮,赵士德.农产品终端营销策略的交叉概率分析[J].西安石油大学学报(社会科学版),2011,20(4):54-58. |
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| 作者姓名： | 方亮 赵士德 |
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| 作者单位： | 黄山学院经济管理学院,安徽黄山,245041 |
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| 基金项目： | 安徽省市场营销特色专业建设点项目，黄山学院市场营销特色专业建设点项目 |
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| 摘 要： | 目前,农产品的终端营销成为市场竞争的焦点,而不同的营销策略在实践中会相互交叉影响。通过交叉概率法研究农产品终端营销中推出的农产品新包装、农产品降价促销、扩大农产品宣传、设立农产品导购队伍四种营销方式间的相互影响程度,达到对农产品终端营销策略组合的调整和修正。
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| 关 键 词： | 农产品 终端营销 交叉概率 |
An Analysis on the Terminal Marketing Strategy of Agricultural Products Based on the Interactive Probability |
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| FANG Liang,ZHAO Shide.An Analysis on the Terminal Marketing Strategy of Agricultural Products Based on the Interactive Probability[J].Journal of Xi‘an Shiyou University:Social Science Edition,2011,20(4):54-58. |
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| Authors: | FANG Liang ZHAO Shide |
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| Institution: | FANG Liang,ZHAO Shide(School of Economics and Management,Huangshan College,Huangshan,Anhui,245041,China) |
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| Abstract: | At present, agricultural products＂ terminal marketing has become the focus of market competition, and different marketing strategies can cause mutual cross - impact in the practice. Then by the utilization of interactive probability, the study focuses on |
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| Keywords: | agricultural products terminal marketing interactive probability |
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