| 从行业发展阶段选择企业战略 |
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| 引用本文： | 周小海,俞秀宝.从行业发展阶段选择企业战略[J].同济大学学报(社会科学版),2003,14(6):56-60. |
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| 作者姓名： | 周小海 俞秀宝 |
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| 作者单位： | 1. 同济大学经济与管理学院技术经济及管理专业2001级硕士生
2. 同济大学经济与管理学院工商管理系副教授 |
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| 摘 要： | 本文从行业发展过程的角度出发 ,指出了行业发展存在两种循环过程 ,分析在位企业和后进入企业在行业发展不同时期的战略选择。进一步细化迈克尔·波特差异化战略的对象范围 ,指出了差异化战略与低成本领先战略在企业发展过程中的相互关系 ,它们共同决定着企业的战略选择
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| 关 键 词： | 行业发展 企业战略 差异化 低成本领先 核心竞争力 |
The Enterprises' Strategic Choice During the Process of Industrial Development |
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| Zhou Xiaohai,Yu Xiubao.The Enterprises'''' Strategic Choice During the Process of Industrial Development[J].Journal of Tongji University(Social Science Section),2003,14(6):56-60. |
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| Authors: | Zhou Xiaohai Yu Xiubao |
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| Abstract: | Starting from the perspective of the industrial evolution,this paper points out that there are two types of circulation in the industrial development.This helps to analyzes how two different enterprises should choose the better strategy.Further narrow the target range of Potter's different strategy,this paper points out the interaction between different strategy and low cost strategy,which are the two determinant variables of enterprises' strategic choice. |
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| Keywords: | The Industry Development Enterprises' Strategy Difference Low Cost Leading Core Competence |
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