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Sustaining growth in the modern enterprise: A case study
Authors:Luis Rabelo  Thomas Hughes Speller  Jr  
Institution:aIndustrial Engineering and Management Systems, College of Engineering and Computer Science, University of Central Florida, Eng. Bldg. No. 2, Office 312, 4000 Central Florida Blvd, Orlando, FL 32816, USA;bEngineering Systems Division, School of Engineering, Massachusetts Institute of Technology, Building E40-248, 77 Massachusetts Avenue, Cambridge, MA 02139-4307, USA
Abstract:This paper describes a model developed to demonstrate the constancy of and virtual need for change in a sustaining organization. Several executives from different organizations were interviewed in order to capture the dynamics structure. Essential variables were listed and causal modeling was used to obtain important relationships. Equations of interrelationships among the variables were developed. Validation of the model was performed at two levels: (1) validation of the structure as suggested by the causal modeling process using a new methodology and (2) validation of the emergent behavior by using case studies of industries which have different time rates of evolution.
Keywords:System dynamics  Growth  Strategic business units  New product development  Causal modeling
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