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新媒体环境下党报做好时政新闻的策略
引用本文:赵向南. 新媒体环境下党报做好时政新闻的策略[J]. 山西大同大学学报(社会科学版), 2014, 0(5): 104-105
作者姓名:赵向南
作者单位:山西日报社政法部,山西 太原,030012
摘    要:有效引导舆论,是党报肩负的重任。面对新媒体迅速普及、各种观念不断碰撞等复杂多变的新形势,党报要主动适应媒体格局变化,推动纸媒和新兴媒体融合发展,整合独有资源优势做好时政新闻,提升传播力公信力影响力和舆论引导能力,更好地传播党和政府的声音,更好地满足人民群众的信息需求。

关 键 词:报网融合  时政新闻  党报  舆论引导

Good Trategy on Political News for Party Newspaper in New Media Environment
ZHAO Xiang-nan. Good Trategy on Political News for Party Newspaper in New Media Environment[J]. Journal of Shanxi Datong University(Social Science Edition), 2014, 0(5): 104-105
Authors:ZHAO Xiang-nan
Affiliation:ZHAO Xiang-nan (Politics and Law Department of Shanxi Daily News; Taiyuan Shanxi, 030012)
Abstract:The effective guidance of public opinion is party newspaper's heavy responsibility. Facing the complex new situation of new media's rapid popularization and various concept's continuous collision,party newspaper should take the initiative to meet me-dia landscape' change,promote the development of the paper media and new media's fusion,integrate the advantages of unique re-sources to present good political news and improve ability of communication ,credibility influence and public opinion guiding,in or-der to better get across the voice of the party and the government and to better satisfy the information needs of people.
Keywords:integration of newspapers and network  political news  party newspaper  public opinion guiding
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