| 基于未确知理论的河北连锁超市顾客满意度测评模型研究 |
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| 引用本文： | 郑超欣,马志超,高峥.基于未确知理论的河北连锁超市顾客满意度测评模型研究[J].河北工程大学学报(社会科学版),2011,28(4):8-10. |
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| 作者姓名： | 郑超欣 马志超 高峥 |
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| 作者单位： | 1. 河北工程大学装备制造学院,河北邯郸,056038
2. 河北工程大学经管学院,河北邯郸,056038 |
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| 基金项目： | 河北省社会科学基金项目 |
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| 摘 要： | 文章旨在以科学发展观为指导,立足于河北省"三年上水平"的时代背景,根据《河北省现代服务业"十二五"发展规划》提出的要求,立足于河北省地方连锁超市实际,建立以未确知理论为基础的我省连锁超市顾客满意度模型。通过问卷设计与调查,进行数据统计和分析,从企业、政府、行业协会角度对河北连锁超市顾客满意度测评的结论进行分析并提出提升连锁超市发展的策略与建议。
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| 关 键 词： | 河北连锁超市 未确知理论 顾客满意度 测评模型 |
| 收稿时间： | 2011/10/17 0:00:00 |
The appraisal model of customer satisfaction of chain market in Hebei based on unascertained theory |
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| Authors: | ZHENG Chao-xin MA Zhi-chao and GAO Zheng |
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| Institution: | 1.School of Equipment Manufacturing,Hebei University of Engineering,Handan 056038,China;2.School of Economic Management,Hebei University of Engineering,Handan 056038,China) |
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| Abstract: | Guided by the concept of scientific development, based on the background of times of ＂Onto New Level in 3 years＂ of Hebei, according to the request of＂ the 12th Five Year＂ planning of development of the modern service industry of Hebei province and based on the actual local supermarket chain of Hebei, the paper builds customer satisfaction model of the supermarket chain of Hebei based on unascertained the theory. Through the design and survey of questionnaire, and the statistics and analysis of data, the paper analyzes the conclusion of customer satisfaction assessment of supermarket chain of Hebei in the angle of enterprise, government and industry association and put forward the strategy and suggestion of promoting the development of supermarket chain. |
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| Keywords: | chain market of Hebei unascertained theory customer satisfaction appraisal model |
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