论批评性文化意识在跨文化交流中的作用——以旅游宣传文本为例

批评性文化意识和多种因素有关,其中包括跨文化协调人对本族和异族文化的了解程度、对不同文化所持的态度、阐释本族和异族文化现象的语言应用能力。批评性文化意识表现为跨文化交流能力,体现在语言使用中。语言使用参与构建景点文化。缺乏批评性文化意识是造成对外宣传材料可读性不强的症结所在。参与跨文化交流的人士需要树立批评性文化意识,促使本族文化融于异族文化,更新并且发展本族文化。

On the Role of Critical Cultural Awareness in Intercultural Communication:Bilingual Text Analysis of Visitor's Guidebook

Critical Cultural Awareness(CCA) is involved in such elements as intercultural mediators' knowledge of individual and society,their knowledge of home and target cultures,their attitude towards both cultures and their skills of interpreting them.CCA is represented by intercultural communication competence and reflected in the actual use of language.Discursive events have institutionalized the sightseeing resources of a culture.CCA ensures the readability of information texts written for the readers from the other culture.Intercultural mediators are called to foster critical cultural awareness in an attempt to enrich their own culture by abstracting the strengths from the other.