市场语境中文学期刊的命运及路向

期刊是最传统也是最主要的文学传播载体,但在市场背景下受国家政策、文化研究热、现代传媒的多样化、出版体制的改变,以及读者阅读兴趣的变化等因素的影响,期刊面临发展困境甚至生存危机.而最为关键的因素还在于文学期刊本身所承载的主体文学逐渐失去了轰动效应.基于文学期刊与文学的直接关联,文学期刊的改革不能只关注于市场,它必须始终以文学性为根本,不能背离"文学是文学期刊的立身之本"这一基本原则.惟其如此,文学期刊的改革才能坚守文学的品性,维护文学的尊严,也才能担负起文学传播第一载体的重任.

Literary Journals and the Market Environment

Faced with commercialization, the changes of state policies concerning literature, diversity of modern mass media and publication, and shift of fashion and reader's interest, and perhaps more importantly, the lack of sensational effect that the works they carry can produce, literary journals are on the verge of distinction. In view of the direct relationship between these journals and literature itself, the reform of these journals should be targeted at the literariness of their works rather than marketing alone.