| 中国对日文化贸易逆差问题研究 |
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| 引用本文： | 李红坤,宗萍.中国对日文化贸易逆差问题研究[J].佳木斯大学社会科学学报,2011,29(3):33-37. |
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| 作者姓名： | 李红坤 宗萍 |
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| 作者单位： | 中央财经大学政府管理学院,北京,100081 |
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| 摘 要： | 中日双方拥有广泛的文化贸易基础,但在当下中日文化贸易中,中国却处于逆差地位。通过对中、日文化产业发展特点的研究表明,中国文化贸易处于劣势的主要原因是文化产品单一、文化人才缺乏、文化创作成本过高、文化政策支持不足。为扭转中国文化贸易竞争力弱的局面,我国应开发具有品牌效应的文化产品,培养文化创意人才,构建完善的融资体系,加强对网络知识产权的保护以及在全社会营造本土文化情感。
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| 关 键 词： | 中日文化贸易 逆差 原因 对策 |
Analysis on Culture Trade between China and Japan |
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| LI Hong-kun,ZONG Ping.Analysis on Culture Trade between China and Japan[J].Journal of Social Science of Jiamusi University,2011,29(3):33-37. |
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| Authors: | LI Hong-kun ZONG Ping |
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| Institution: | (School of Goverment of Central University of Fanance and Economics,Beijing 100081,China) |
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| Abstract: | China and Japan have an extensive foundation in cultural trade.At present,however,China is in a deficit position in Sino-Japanese cultural trade.Through studying two countries＇ cultural industry,the paper finds that Chinese culture disadvantage is mainly |
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| Keywords: | sino-Japanese cultural exchange trade deficit reasons suggestions |
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