| IPTV商业模式评价及创新设计 |
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| 引用本文： | 张鸿,齐晶晶.IPTV商业模式评价及创新设计[J].南京邮电大学学报(社会科学版),2011,13(2):35-38. |
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| 作者姓名： | 张鸿 齐晶晶 |
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| 作者单位： | 西安邮电学院经济与管理学院,陕西西安,710061 |
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| 基金项目： | 工业和信息化部软科学项目（2010R73-1） |
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| 摘 要： | 从IPTV商业模式发展背景出发,通过对我国具有借鉴性的哈尔滨模式和上海模式的分析和评价,得出我国IPTV商业模式发展中存在的共性问题,并从盈利模式和业务模式两个方面提出我国IPTV商业模式的创新设计,即从用户、经济发展和市场角度进行盈利模式的创新设计,从市场竞争力和品牌角度进行业务模式的创新设计。
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| 关 键 词： | IPTV IPTV商业模式 盈利模式 业务模式 |
Evaluation and innovative design of IPTV business model |
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| ZHANG Hong,QI Jing-jing School of Economics , Management,Xi'an University of Posts , Telecommunications,Xi'an ,China.Evaluation and innovative design of IPTV business model[J].Journal of Nanjing University of Posts and Telecommunications(Social Science),2011,13(2):35-38. |
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| Authors: | ZHANG Hong QI Jing-jing School of Economics Management Xi'an University of Posts Telecommunications Xi'an China |
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| Institution: | ZHANG Hong,QI Jing-jing School of Economics and Management,Xi'an University of Posts and Telecommunications,Xi'an 710061,China |
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| Abstract: | From the background of IPTV business model development, this paper, by analyzing and appraising the Harbin pattern and the Shanghai pattern that are of reference significances, finds out the common problems in the IPTV business model development in China. It further suggests innovative design in terms of profit pattern and service pattern for Chinese IPTV business model, namely, innovative profit pattern design considering the user, the economic development and the market, and innovative service pattern design for market competitiveness and brand development. |
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| Keywords: | IPTV IPTV business model profit pattern service pattern |
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