| 基于AHP的通信企业价值因素客户感知度研究 |
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| 引用本文： | 李浩,蒲锋. 基于AHP的通信企业价值因素客户感知度研究[J]. 重庆邮电学院学报(社会科学版), 2007, 0(6) |
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| 作者姓名： | 李浩 蒲锋 |
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| 作者单位： | 陕西能源职业技术学院 陕西咸阳712002(李浩)，北京邮电大学经济管理学院 北京100876(蒲锋) |
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| 摘 要： | 了解客户的价值关注因素是提升客户价值的基础。基于此,在介绍层次分析法原理的基础上,提出了基于AHP的价值感知分析模型。并结合实证研究阐明AHP法在定量评价用户价值感知度中的应用。
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| 关 键 词： | 客户价值感知 层次分析法 感知度 |
Research of Customer Perception to Telecommunications Business Value Factors Based on AHP |
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| LI Hao,PU Feng. Research of Customer Perception to Telecommunications Business Value Factors Based on AHP[J]. Journal of Chongqing University of Posts and Telecommunications(Social Science Edition), 2007, 0(6) |
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| Authors: | LI Hao PU Feng |
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| Affiliation: | LI Hao1,PU Feng2 |
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| Abstract: | Understanding customer's value attention focus is the basis for improving customer value.This paper introduces the principle of analytic hierarchy process(AHP),and establishes the perceived value model based on AHP.And the experimental research clarifies the application of AHP in quantitative evaluating of customer value perception. |
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| Keywords: | customer value perception analytic hierarchy process (AHP) perception degree |
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