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Relationship multiplexity,multiple resource acquisition,and export performance of emerging-market firms
Institution:1. Waseda University, School of Commerce, 1-6-1 Nishiwaseda, Shinjuku-ku, Tokyo 169-8050, Japan;2. University of Hawaii at Manoa, The Shidler College of Business, Department of Marketing, 2404 Maile Way, Honolulu, HI 96822, USA;3. School of Management and Entrepreneurship, Kyambogo University, P.O.Box 1 Kyambogo, Kampala, Uganda;4. School of Business, Uganda Christian University, P.O. Box 4, Mukono, Uganda;5. Anheuser-Busch Hall 223, Department of Marketing, College of Business Administration, University of Missouri-St. Louis, One University Boulevard, St. Louis, MO 63211, USA;1. School of Management, Northwestern Polytechnical University, Xi''an, Shaanxi 710072, PR China;2. Faculty of Economics and Management, Free University of Bozen/Bolzano, Universitätsplatz 1, 93100 Bozen/Bolzano, Italy;3. Asia School of Business, 50480 Kuala Lumpur, Malaysia;4. Leuphana University of Lüneburg, Universitaetsallee 1, 21335 Lüneburg, Germany;5. Department of Management and Organisation, NUS Business School, National University of Singapore, 15 Kent Ridge Drive, 119245, Singapore;1. Palm Beach Atlantic University, 901 S Flagler Dr, West Palm Beach, FL 33401, United States of America;2. University of Texas, Austin, College of Education, 1912 Speedway, Stop D5000, Austin, TX 78712, United States of America;1. HEC Montréal, 3000, chemin de la Côte-Sainte-Catherine, Montréal, Québec H3T 2A7, Canada;2. BI Norwegian Business School, Department of Strategy & Entrepreneurship, Nydalsveien 37, 0484 Oslo, Norway;1. Boeing Institute of International Business, Chaifetz School of Business, Saint Louis University, 3674 Lindell Blvd., St. Louis, MO 63108, USA;2. Centre for International Business, Leeds University Business School, University of Leeds, 10 Cromer Terrace, Leeds LS2 9JR, UK;3. Florida International University, Department of International Business, College of Business, 11200 SW 8 Street, Mango 448, Miami, FL 33199, USA
Abstract:Drawing on the relational view and absorptive capacity theoretical lens, we examine the relationship between relationship multiplexity, multiple resource acquisition and export performance of emerging-market (EM) firms participating in buyer-supplier relationships with developed-country multinational companies (DC MNCs). Based on a sample of 128 firms in aviation, furniture, steelworks, automobile, and electronic sectors, we find that relationship multiplexity is positively related to the capacity of EM firms participating in these inter-firm exchanges to acquire technological, marketing, and managerial resources from their DC MNC counterparts, with the most benefit occurring in the acquisition of technological and marketing resources. Furthermore, our study shows that as EM firms seek to enhance their export performance while supplying DC MNCs, it is their successful acquisition of technological and marketing resources, but not managerial resources, that are significantly associated with their superior export performance. Our study contributes to the extant literature by providing important insights into the specific sources of internationalization advantages and/or disadvantages for EM exporters by being suppliers to DC MNCs in multiplex relationships.
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