| 企业公共关系传播理论分析 |
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| 引用本文： | 惠宁.企业公共关系传播理论分析[J].西北大学学报(哲学社会科学版),2000,30(3):71-76. |
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| 作者姓名： | 惠宁 |
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| 作者单位： | 延安大学,文史系,陕西,延安,716000 |
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| 摘 要： | :企业形象是重要的无形资产 ,是企业公共关系传播的核心内容 ,分析企业公共关系传播的不同观点 ,探讨企业公共关系传播的特征、实质、媒介选择 ,有利于构建企业公共关系传播的理论框架 ,建树良好的企业形象 ,使企业在竞争中求生存、求盈利、求发展
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| 关 键 词： | 企业 企业形象 传播 公共关系 |
| 修稿时间： | 2000-02-21 |
A theoretical analysis of enterprise public relations communication |
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| HUI Ning.A theoretical analysis of enterprise public relations communication[J].Journal of Northwest University(Philosophy and Social Sciences Edition),2000,30(3):71-76. |
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| Authors: | HUI Ning |
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| Abstract: | Enterprise image is an important intangible asset and the core of enterprise public relations communication. The thesis analyzes different views of enterprise public relations communication,and explores the features, essence and media choices of enterprise public relations communication. These analyses and explorations have value to the construction of the theoretical framework of enterprise public relations communication, to the improvement of enterprise image, and to the survival and development of an enterprise in the market. |
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| Keywords: | enterprise enterprise image communication public relations |
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