| 加入时间因素的行为经济学个体决策模型分析 |
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| 引用本文： | 马广奇,张林云. 加入时间因素的行为经济学个体决策模型分析[J]. 河北科技大学学报(社会科学版), 2008, 8(3): 7-11,66 |
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| 作者姓名： | 马广奇 张林云 |
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| 作者单位： | 陕西科技大学,陕西,西安,710021 |
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| 摘 要： | 行为经济学的Prospect Theory在全面反驳新古典预期效用理论的基础上,提出了基于个体主观感受和有限理性的一般决策模型。本文通过对这个模型进一步加入时间因素的扩展分析,发现个体决策者的风险偏好在不同的时间压力下会呈现非理性的一面,因而传统经济学的偏好和理性假设将不再是决定所有个体决策行为的最终因素,时间压力以及个体素质也是影响个体决策行为和最终目标实现的重要因素。
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| 关 键 词： | 行为经济学 Prospect Theory 时间因素 个体决策 |
Analysis of Individual Decision-making Mode of Behavior Economics Incorporating Time Factor |
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| MA Guang-qi,ZHANG Lin-yun. Analysis of Individual Decision-making Mode of Behavior Economics Incorporating Time Factor[J]. Journal of Hebei University of Science and Technology, 2008, 8(3): 7-11,66 |
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| Authors: | MA Guang-qi ZHANG Lin-yun |
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| Affiliation: | (Shaanxi University of Science and Technology, Xi＇an 710021, China) |
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| Abstract: | Prospect Theory of Behavioral Economics refutes the foundation of the utility theory of new classical expectancy in an all-round way,and proposes the general mechanism model based on the individual subjective experiences and limited rational decision.If joining time factor in the model of Prospect Theory,the decision behavior under individual's reasonable time restriction will not be rational,so time is one of the important factor of individual decision-making,and the Prospect Theory model needs to be developed and completed. |
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| Keywords: | Prospect Theory |
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