美国西部文学对西藏旅游产品开发的启示

美国西部文学描绘的是早期美国开发西部的历史场景以及在这种场景中所体现出来的美国精神，是反映美国历史发展和民族性格特征形成的一种大众文学。西部文学中的灵魂人物——牛仔，成为世界范围的偶像。美国充分利用西部文学效应对西部旅游产品开发的影响，成功地打造“西部风情”和“牛仔”城镇，使得美国西部旅游成为美国乃至世界旅游的热点。我国西部文学与美国西部文学、西藏与美国西部具有相似性，这种成功的经验值得借鉴。因此，研究美国西部文学对西部旅游产品开发的影响，对西藏旅游品牌提升和西藏的经济发展有着十分重要的意义。

ENLIGHTENMENT FROM INFLUENCE OF AMERICAN WESTERN LITERATURE AFFECTING TIBETAN TOURIST PRODUCTS

American wcstern literature, which describes the historical scenes and American spirit of the American developing the west part in the early stage, is the kind of popular literature reflecting the development of American history and the form of nation character. The cowboys, the soul of western literature, become the idol in the world. America has developed successfully the cities of ＂Western Scenery ＂and ＂Cowboys＂ through utilizing the influence of American Western literature affecting Tourist Products, so that American western tourism has become the hot point in America and other countries. The successful experience should be used for reference because Chinese western literature and American western literature are similar, so are Tibet and American western part. Therefore, it is very significant to research the influence of American Western literature affecting Tourist Products and promoting the brand of Tibetan tourism in China.