从目的论视角探析企业简介翻译错误及其成因

根据Nord对翻译错误的分类和我们的调研,认为当前国内企业简介英语译文存在的问题主要有语用、文化和语言三方面错误。其主要原因在于译者缺乏明确的翻译目的,没能把译文读者放在首位,只是一味追求译文与原文在形式上的对等。企业简介翻译应当遵循三个原则：目的原则、译文读者导向原则和合适原则。

Analysis of the Errors and their Causes in Translating Chinese Corporate Profiles into English from Perspective of Skopostheorie

Based on Nord＇s classification of translation errors and our survey,we find the problems of translating Chinese corporate profiles into English fall into three categories：pragmatic,cultural and linguistic translation errors.The chief causes lie with the translator,who has no definite translating purpose and fails to take target-language readers into consideration first,but just tries to pursue the formal correspondence between the target-language text and the source-language text.Three translation principles for translating corporate profiles are suggested：principle of purpose,of reader-orientedness and of adequacy.