| 微博中的意见领袖和新闻伦理 |
| |
| 引用本文： | 董强柱.微博中的意见领袖和新闻伦理[J].长安大学学报(社会科学版),2013,15(2):118-121. |
| |
| 作者姓名： | 董强柱 |
| |
| 作者单位： | 长安大学杂志社,陕西西安,710064 |
| |
| 摘 要： | 基于两级传播的理论，对微博平台中意见领袖的新闻传播作用及责任进行分析，并对其中涉及的新闻伦理问题进行探讨。研究认为，正因为微博中意见领袖具有重要作用，所以应规范意见领袖传播信息的行为，遏制其对假新闻的推波助澜的作用。
|
| 关 键 词： | 微博 意见领袖 两级传播 新闻伦理 |
Opinion leaders and journalism ethic in microblogs |
| |
| DONG Qiang-zhu.Opinion leaders and journalism ethic in microblogs[J].Journal of Chang'an University(Social Sciences Edition),2013,15(2):118-121. |
| |
| Authors: | DONG Qiang-zhu |
| |
| Institution: | DONG Qiang-zhu (Department of Magazines Publishing, Chang＇an University, Xi＇an 710064, Shaanxi, China) |
| |
| Abstract: | Based on the theory of two-step flow communication, the roles and the responsibilities of opinion leaders in microblogs are analyzed and the journalism ethic issues involved are discussed. The conclusion is that due to the important roles of opinion leaders in microblogs, their behaviors in information transmitting should be regulated so as to curb the spreading of false news |
| |
| Keywords: | microblog opinion leader two-step flow communication journalism ethic |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
