商品检验市场营销策略初探

出入境检验检疫是国际贸易必不可少的组成部分 ,在世界经济贸易活动中具有不可替代的重要地位。作者通过对国有检验企业的产生、现状及国内检验行业的现状和发展趋势的分析 ,结合检验服务行业的特点 ,研究了如何确定国有检验公司的市场营销策略 ;指出人力资源是决定国有检验企业能否持续发展的关键因素之一 ;提出要注重机制创新和技术创新 ,将国有检验企业建成专业化、规范化、国际化的综合性的检验机构。

Marketing Stratege of Commodity Inspection and Quarantine

Entry-exit Inspection and Quarantine is an indispensable part of International Trade. It plays a very important role in world economy and trade. By analyzing the origin and present status of state-owned inspection corporation and the trend of inspection trade,the article tells us how to carry out marketing strategy ; It also points out that human resource is one of the key factors to determine whether the state-owned inspection corporation can gain sustainable development. It recommends that the state-owned inspection corporations should attach importance to system and technical innovation, so that they can be changed into specialized, standardized, internationalized and synthesized inspection institutions.