| 企业形象设计教学思索 |
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| 引用本文： | 张巍媛.企业形象设计教学思索[J].广州师院学报,2000(12). |
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| 作者姓名： | 张巍媛 |
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| 作者单位： | 广州师范学院艺术系!副教授广东广州510405 |
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| 摘 要： | 本文通过分析现代社会市场经济中企业形象战略的重要意义和我国众多企业导入CIS的错误观念 ,说明我国的企业形象设计教学需要重视对CIS本质意义的指导以及对企业文化概念的加强
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| 关 键 词： | CIS企业识别系统 视觉识别 企业理念 企业形象 企业文化 广告人 |
Some thoughts on CIS design education |
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| Authors: | ZHANG Wei-yuan |
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| Institution: | ZHANG Wei-yuan |
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| Abstract: | By expounding the significance of the Corporate Image strategy in the market economy of the modern society and analyzing the common fallacies of CIS which are introduced by a large number of enterprises, this article clarifies that the CIS design education needs more strengthening on the instruction of the essence of CIS and reinforcing the concepts of the Corporate Culture. |
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| Keywords: | CIS (Corporate Identity System) visual identity corporate mind corporate image advertisd |
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