| 中国国际投资贸易洽谈会与我国会展业研究 |
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| 引用本文： | 刘瑛华.中国国际投资贸易洽谈会与我国会展业研究[J].北华大学学报(社会科学版),2008,9(4):23-27. |
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| 作者姓名： | 刘瑛华 |
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| 作者单位： | 厦门大学,应用经济博士后流动站,福建,厦门,361005 |
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| 摘 要： | 会展业作为我国高端服务业的新亮点，正呈现蓬勃发展态势，但与国际会展业先进国家相比仍处于较低的发展水平。加强会展品牌建设，提升其竞争力，是我国会展业发展的必由之路。中国投资贸易洽谈会是我国在投资促进方面的品牌展会，其准确的品牌定位，注重内容与形式上的不断创新，国际化高层次的办展特色，完善而规范的服务，都为我国会展业发展和会展品牌建设提供了有益的启示。
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| 关 键 词： | 投资贸易洽谈会 会展 品牌建设 |
Enlightenment of China International Fair for Investment and Trade and Exhibition Industry |
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| LIU Ying-hua.Enlightenment of China International Fair for Investment and Trade and Exhibition Industry[J].Journal of Beihua University(Social Sciences),2008,9(4):23-27. |
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| Authors: | LIU Ying-hua |
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| Institution: | LIU Ying-hua (Application of the Economy Post-doctoral Station of Xiamen University,Xiamen 361005,China) |
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| Abstract: | As a new highlight of advanced service industry,exhibition industry presents a flourishing development in China nowadays.Compared with the advanced countries,however,the exhibition industry in China is still at a relatively low level.Strengthening the brand building,along with promoting the competitive power is the necessary way for the development of China's exhibition industry.China International Fair for Investment and Trade(CIFIT) is a brand show in investment promotion of China,which provides a useful ... |
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| Keywords: | International Fair for Investment and Trade Exhibition Brand building |
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