| 以人为本的高职市场营销专业人才培养模式构建 |
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| 引用本文： | 燕艳. 以人为本的高职市场营销专业人才培养模式构建[J]. 广州市财贸管理干部学院学报, 2012, 0(3): 79-82 |
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| 作者姓名： | 燕艳 |
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| 作者单位： | 广州城市职业学院商贸系,广东广州510405 |
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| 基金项目： | 广州城市职业学院2011年教学成果奖培育项目“高职市场营销专业“综合素质＋营销实战”的人才培乔模式改革”的阶段性研究成果. |
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| 摘 要： | 关注人本主义是近年来高等教育人才培养模式改革的主旋律，但系统的理论探索和教育实践都成果不多。文章分析了以人本价值取向构建人才培养模式的思路，阐述了广州城市职业学院市场营销专业以人本价值取向系统地构建人才培养模式的探索性实践。
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| 关 键 词： | 以人为本 人才培养模式 综合素质 实践育人 |
Constructing a People Oriented Marketing Talent Educating Mode in Higher Vocational Colleges |
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| YAN Yan. Constructing a People Oriented Marketing Talent Educating Mode in Higher Vocational Colleges[J]. Journal of Guangzhou Finance & Trade Management Institute, 2012, 0(3): 79-82 |
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| Authors: | YAN Yan |
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| Affiliation: | YAN Yan ( Department of Business, Guangzhou City Polytechnic, Guangzhou 510405, China) |
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| Abstract: | Recently, people pay more attention to humanism in the reform of talents educating modes in higher education, but there is little achievement no matter in the systemic theories exploring or in the practice of education. This paper analyzes the talent educating mode based on the thought of humanism and explains the practice of Guangzhou City Polytechnic in constructing a people oriented talent educating mode in Marketing Major. |
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| Keywords: | people oriented talents educating modes comprehensive quality educating in practice |
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