| 品牌:房地产企业竞争的利器 |
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| 引用本文： | 詹卫,章锋云.品牌:房地产企业竞争的利器[J].重庆建筑大学学报(社会科学版),2001(3). |
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| 作者姓名： | 詹卫 章锋云 |
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| 作者单位： | 重庆大学建设管理与房地产学院!重庆400045(詹卫)，重庆大学党委组织部!重庆400044(章锋云) |
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| 摘 要： | 房地产市场日益成熟 ,竞争加剧。房地产企业参与市场竞争 ,获得迅速发展的关键在于品牌的创立、延伸。本文就房地产企业如何创立品牌物业做一简要阐述。
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| 关 键 词： | 房地产品牌 产品创新 开发理念 物业管理 |
Brand: the Edge Tool of Real Estate Enterprises in Market Competition |
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| ZHAN Wei ,ZHANG Feng yun.Brand: the Edge Tool of Real Estate Enterprises in Market Competition[J].Journal of Chongqing Jianzhu University(Social Science Edition),2001(3). |
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| Authors: | ZHAN Wei ZHANG Feng yun |
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| Institution: | ZHAN Wei 1,ZHANG Feng yun 2 |
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| Abstract: | Nowadays real estate market is greatly improved and becomes more competitive. In order to participate in market competition and quicken development, real estate enterprises have to pay attention to the key factors: establishment and development of brand, which is the stable base. This article focuses on how to establish famous brand of real estate enterprises. |
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| Keywords: | real estate brand product creation idea of development real estate management |
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