| 高校新闻宣传工作发展历程初探 |
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| 引用本文： | 朱玉尊. 高校新闻宣传工作发展历程初探[J]. 广州大学学报(社会科学版), 2006, 5(12): 79-82 |
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| 作者姓名： | 朱玉尊 |
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| 作者单位： | 广州大学,宣传部新闻中心,广东,广州,510006 |
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| 摘 要： | 采用高等教育与高校新闻宣传史料交叉分析的方法,将高校新闻宣传发展历程分为兴起、正规化、复兴、跃升、多元发展五个阶段,分析各个阶段的成绩和特点,梳理高校新闻宣传工作的发展轨迹,为展示高校新闻宣传工作的发展全貌作了新的探索。
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| 关 键 词： | 高校 新闻宣传 历程 研究 |
| 文章编号： | 1671-394X(2006)12-0079-04 |
| 修稿时间： | 2006-10-02 |
An investigation into the development of universities' journalism & publicity |
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| ZHU Yu-zun. An investigation into the development of universities' journalism & publicity[J]. Journal of Guangzhou University(Social Science Edition), 2006, 5(12): 79-82 |
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| Authors: | ZHU Yu-zun |
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| Abstract: | By means of cross-analyzing the historical data of tertiary educatin and journalism and publicity of universities,the development of universities' journalism & publicity is divided into five stages: the emergence,standardization,revival,promotion and diversification.The achievements and characteristics of each stage are analyzed so as to demonstrate the development and an overall picture of universities' journalism & publicity. |
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| Keywords: | universities journalism & publicity process research |
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