证券业的新变革——网络券商的兴起

国际网络的快速发展，改变着人类的生活方式，亦改变着企业的经营模式。善用此一高新技术以增强竞争力，是现代企业经营必须强化的课题。对证券业这种知识型的产业而言，客户重视服务、效率、准确、安全，并能以更节约方式达到理财的目的，网络上的投资理财更是证券业者必须提供的服务。尤其加入世界贸易组织的进程不远，证券业者必须思考面对国外传统大型投资银行的竞争，把握网际网络这一新科技的特性，在这虚拟的新战场树立中国投资银行经营之典范。

The Innovation of Securities Business—Online Brokerage

The rapid development of the Internet technology has changed people's life-style, and also changed the model of business administration. fn order to enhance the competition ability by taking advantage of high technology,modern business should make a point of following the trend of Internet. Securities business is a knowledge based industry.Customers pay more attention to service, efficiency, accuracy,safety and so on. of Course, the purpose of managing finance must be satisfied. Thus, online financial service is very important to securities business nowadays. As Chinese securities business runners, we are approaching to become a member of World Trade Organization. That is, we will face more and more intensive global competition from worldwide investment banking firms. Technology will lead Chinese securitiesbusiness through the way to investment banking. What we have to do is to take good advantage of the innovation of this technology in e1ectronic virtual world.