| 浅谈英汉广告中的双关 |
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| 引用本文： | 张丽华. 浅谈英汉广告中的双关[J]. 澳门理工学报, 2007, 0(1) |
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| 作者姓名： | 张丽华 |
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| 作者单位： | 广东海洋大学外国语学院 副院长、副教授 |
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| 摘 要： | 本文从语言学的角度来阐明广告及其用途,着重从语音双关和语义双分析双关在广告中的广泛运用,以及它所起的说服作用和幽默、深刻的效果。
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| 关 键 词： | 广告 双关 作用 效果 |
The Use of Puns in Chinese and English Advertisements |
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| Zhang Lihua. The Use of Puns in Chinese and English Advertisements[J]. Journal of Macao Polytechnic Institute, 2007, 0(1) |
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| Authors: | Zhang Lihua |
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| Affiliation: | Zhang Lihua |
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| Abstract: | Advertisements and their functions are discussed from a linguistic point of view.The use of puns in advertisements is mainly discussed in terms of both phonetic puns and homograph puns,with their persuasive functions and humorous effects analyzed. |
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| Keywords: | Advertisements Puns Functions Effects |
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