| 浅谈企业制定发展战略的关键环节 |
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| 引用本文： | 谢小兵,潘新华.浅谈企业制定发展战略的关键环节[J].延安大学学报(社会科学版),2005,27(5):69-71. |
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| 作者姓名： | 谢小兵 潘新华 |
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| 作者单位： | 1. 神华能源股份公司,国华电力分公司,北京,100025
2. 延安大学,经济管理学院,陕西,延安,716000 |
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| 摘 要： | 企业的生存和发展,与外部环境及内部条件有着密切的关系。因此,只有把握外部环境的现状和将来的变化趋向,优化内部资源,制定正确的发展战略和行之有效的实施措施,才能促使企业持续健康发展。
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| 关 键 词： | 发展战略 外部环境 内部条件 战略目标 战略实施 |
| 文章编号： | 1004-9975(2005)05-0069-03 |
| 修稿时间： | 2005年7月10日 |
Discussion on the key point of making developing strategies in a company |
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| XIE Xiao-bing,PAN Xin-hua.Discussion on the key point of making developing strategies in a company[J].Journal of Yan'an University (Social Science Edition),2005,27(5):69-71. |
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| Authors: | XIE Xiao-bing PAN Xin-hua |
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| Institution: | XIE Xiao-bing~1,PAN Xin-hua~2 |
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| Abstract: | Whether a company could exist and develop is closely related with its internal and external environment.Hence,a company could constantly and healthily grow only if the following few factors could be grasped:1,external business environment and its tendency;2,optimal combination of resources;3,correct developing strategies and 4,some effective managerial measures. |
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| Keywords: | developing strategies external environment internal conditions strategic goals managerial measures |
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