The hybridization of organizational culture in tokyo disneyland |
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Authors: | Aviad E Raz |
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Institution: | Dept. of Behavioral Sciences , Ben-Gurion University , Be ‘er Sheva, 84105, Israel |
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Abstract: | Tokyo Disneyland (TDL), a licensed version of the American theme park which was re-made in Japan, is a unique cultural, organizational and consumerist junction where “Japan” meets “America.” Offering an ethnography of this meeting, I focus here on the appropriation of the “Disney Way” into TDL's socialization practices of hiring and training. TDL's organizational culture is divided between an American influence that relates to part-timers and a Japanese tradition that applies to regular workers. It is discussed how local culture facilitated the successful transfer of the Disney Way to Japan while also promoting a modification of specific elements. |
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