| Abstract: | This paper examines the role of the theatre metaphor in both resolving and aggravating the tensions inherent in managing the modern zoo. As the mission of zoos has evolved from the point of view of management, from a “stamp collection” approach, through habitat design and education, to the breeding and preservation of endangered species, perceptions of the general public and more importantly, the municipal departments to which zoo directors report, have not kept up. This has resulted in a tension between inner mission and self-presentation, between marketing/fundraising activities and the animal management activities which shape the day to day work and future plans of zoo workers. This paper examines one case in particular . . . that of the Northern City Zoo, in Canada. It explores the significance of using organizational metaphor to explicitly manage diversity and transition. In particular it discusses the role of theatre metaphors as simultaneously signalling conflict within the organization and providing a “liminal” period for transformation. |
