| 建筑设计研究院市场竞争策略初探 |
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| 引用本文： | 葛军,吴庆.建筑设计研究院市场竞争策略初探[J].合肥工业大学学报(社会科学版),2011,25(4):68-71. |
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| 作者姓名： | 葛军 吴庆 |
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| 作者单位： | 合肥工业大学建筑设计院,合肥,230009 |
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| 基金项目： | 合肥工业大学科学研究发展基金项目 |
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| 摘 要： | 运用市场营销理论并结合某高校建筑设计院的实际情况,对建筑设计市场宏观及微观形势进行研究,对该地区建筑设计市场进行预测,从产品差异化、服务、品牌、定价、渠道、促销等方面提出针对国营建筑设计企业的市场定位及营销策略,对于国营建筑设计企业实现积极参与市场竞争、不断扩大市场份额、实现规模化发展的目标,具有实际应用价值。
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| 关 键 词： | 建筑设计院 差异化 营销策略 |
Market Competition Strategy for Institutes of Architectural Design |
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| GE Jun,WU Qing.Market Competition Strategy for Institutes of Architectural Design[J].Journal of Hefei University of Technology(Social Sciences),2011,25(4):68-71. |
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| Authors: | GE Jun WU Qing |
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| Institution: | (Institute of Architectural Design,Hefei University of Technology,Hefei 230009,China) |
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| Abstract: | By utilizing the marketing theory and based on the actual conditions of an institute of architectural design in a university,the researches on the macroscopic and microscopic environment of the architectural design market are carried out,and the local arc |
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| Keywords: | institute of architectural design variation marketing strategy |
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