Pronoun morphology,modality and semantics of political communication in presidential debate of two Italian political leaders

The present article wants to be an example of how spin can be profitably analysed not just as far as the content of the utterances is concerned but through their linguistic form as well, and of how mystification can be made transparent through the analysis of the language use of political texts at all levels, including morphology, grammar and syntax. The alleged ‘end of ideologies’ has brought about new forms of spin based on subtle ideological mystification that can be analysed through forms of language. One such example is the use of figures and expressions borrowed from the language of economics and business, considered the realms of ‘objectivity’.