| 交际学视角与旅游语篇英译的策略选择 |
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| 引用本文： | 邱益鸿.交际学视角与旅游语篇英译的策略选择[J].成都大学学报(社会科学),2011(1):123-125. |
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| 作者姓名： | 邱益鸿 |
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| 作者单位： | 厦门理工学院,外语系,福建,厦门,361005 |
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| 基金项目： | 福建省B级科研项目--厦门企业翻译现状调查 |
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| 摘 要： | 本文从交际学视角，对旅游语篇英译策略进行重新审视，提出旅游语篇英译应考虑采取“以我为主”和“以客为主”的综合策略，以保持较高的信息量和文化内涵，实现理想的交际效果。
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| 关 键 词： | 交际学 旅游语篇 文化内涵 综合策略 |
Communicative Perspectives & Strategies for Tourist Text Translation |
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| Qiu Yihong.Communicative Perspectives & Strategies for Tourist Text Translation[J].Journal of Chengdu University (Social Science),2011(1):123-125. |
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| Authors: | Qiu Yihong |
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| Institution: | Qiu Yihong (Foreign Language Department, Xiamen University of Technology, Xiamen 361005, China) |
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| Abstract: | This article, taking a new look at Strategies for Tourism Text Translation, puts forward that communicative perspectives is of great help in determining strategies for tourist text translation. ＂Host-orientation＂ and ＂tourist-orientation＂ should be both considered in order to make tourists enjoy the equivalent response their Chinese counterparts have, and achieve the desired communicative effects |
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