| Abstract: | An approach to analyzing experimental data with multiple criteria is explained and demonstrated on data from a test of the effectiveness of two posters. As a supplement to traditional multivariate analysis of variance and covariance, the application of a step-down F test is advocated when an ordering of the criterion is meaningful, and an analysis of contrasts is recommended when such an ordering is not managerially relevant. The step-down procedure has the advantage of simultaneously testing an overall hypothesis and hypotheses on each criterion variable. |
